Amazon to acquire iRobot in $1.7B all-cash deal – TechCrunch

August 05, 2022 at 22:05

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Double “ring” ceremony : Amazon and iRobot’s relationship went to the next level today when the pair announced they were getting hitched, Brian reports. The robot vacuum mapping out your home now takes on a whole new meaning.

: Amazon and iRobot’s relationship went to the next level today when the pair announced they were getting hitched, Brian reports. The robot vacuum mapping out your home now takes on a whole new meaning. Double the layoffs : Natasha M noticed a trend among startup layoffs — that certain companies were making multiple announcements in quick succession — and got to work. She outlines what this means and why it’s troubling.

: Natasha M noticed a trend among startup layoffs — that certain companies were making multiple announcements in quick succession — and got to work. She outlines what this means and why it’s troubling. Double the entertainment: A pair-up is also happening in the streaming world. Fans of HBO Max and Discovery+ can cheer the merging of these services into one sometime next year, Ivan writes.

Startups and VC

How to run growth marketing during a recession

Last month, U.S. Treasury Secretary Janet Yellen said the economy is “in a period of transition,” on the grounds that “we have a very strong labor market. When you are creating almost 400,000 jobs a month, that is not a recession.”

Today, we learned that the U.S. added 528,000 new jobs last month and the unemployment rate has fallen to 3.5%, but for many people in tech, this is a distinction without a difference: According to layoffs.fyi, 467 startups have let go of 64,518 employees so far in 2022.

Marketing can’t cure everything that ails a company, but it is the easiest channel to make iterative changes that produce immediate results.

In his latest TechCrunch+ column, Jonathan Martinez says it’s time to “re-forecast, re-prioritize and refine” strategies to move key growth metrics like ARPU and LTV.

Using multiple examples, he shares a few ways companies can project revenue using shorter time intervals, along with exercises to help fine-tune their marketing stack.

“If new channels and major experiments were in the picture, it’s probably best to shelve those for when the markets recover,” he advises.

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

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